Skip navigation

Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Representative panel building

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Visitor Survey

  • Tourism Focus Groups

  • Staff Surveys

  • Brand Development

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Audience Development Plan

  • Website Development

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • New Expert Information Product

  • Affinities Partner

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us