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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Representative panel building

  • Compliance Mystery Shopping

  • Staff Surveys

  • Revitalising Existing Brand

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Strategic Brand Development

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Broker Relationship Survey

  • Sports Facility Survey

  • International Satisfaction & Development

  • Visitor Survey

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Website Development

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Affinities Partner

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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