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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Brand Development

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Strategic Brand Development

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Broker Relationship Survey

  • Brand Image Research

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • International Satisfaction & Development

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Driving business growth

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Loyalty Scheme

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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