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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Audience Development Plan

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Website Development

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Loyalty Scheme

  • Public Consultation - Waste

  • Brand Development

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Affinities Partner

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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