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What We Do

Our techniques and approach to providing market research (browse the sub-menu under What to find out more).

Making better decisions

Click one of the project types or sectors below to find out more.

Case Studies

  • Strategic Brand Development

  • New Expert Information Product

  • Brand Development

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Reader Satisfaction

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Brand Image Research

  • Affinities Partner

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Website Development

New DIY Visitor Attraction survey tool

The first in our new DIY survey tool range. Designed by Phoenix MRC Ltd, hosted by Snap Surveys Ltd.

Click here to find out more  

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us