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Privacy Policy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our information practices and the choices you can make about the way your information is collected and used.

To make this notice easy to find, we make it available on our website and accessible at every point where personally identifiable information may be requested.


This policy applies where we are acting as the data controller of your personal data when you visit our website, complete one of our surveys or use our services, i.e. where we decide the purposes and ways of processing your personal data.

We use cookies on our website. For any cookies that are not strictly necessary, we will ask you to consent to the use of cookies on your first visit to our website.

In this policy, "we", "us" and "our" refer to Phoenix MRC Limited.

Who are we?

We are Phoenix MRC Limited. We are a company registered in England. Our registered office is at 3 Chester Terrace, London, NW1  4ND. Our company registration number is 09474352 and our VAT registration number is 655 4998 79. Phoenix MRC Limited is an MRS Company Partner and abides by its code of practise. Our ICO notification number is ZA150460. Phoenix MRC Limited is certified to ISO20252:2019.

What do we do with your personal information?

In a nutshell: We may collect your personal data sometimes but we won't share it without your permission.

This privacy policy explains what to expect when Phoenix MRC Limited collects personal information. This applies to information we collect about:

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us

Visitors to our Websites

When someone visits our websites (,, or we use Google Analytics to collect visitor traffic patterns throughout the website. We collect the visitor's domain name, referral data, browser, platform type, pages visited, links clicked and duration of the visit. The information gathered is used to produce overall usage statistics about our site, which we use to evaluate the site. This information is only processed in a way which does not identify anyone. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

We may process information submitted via our Contact Us form regarding our services. Personal data collected may include your name, telephone number and email address. This data may be processed for the purposes of offering, marketing and selling relevant services to you. The legal basis for this processing is consent.


A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

We use both session ID cookies and persistent cookies. We may use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file.

The two main ways that we use cookies on this website are:

Social Media (Features) and Widgets:

Our website includes Social Media Features, such as the X (formerly Twitter) Follow Us button and Widgets, such as the Share This button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it. You can access the Privacy Policy for each of the social media companies we work with using these links:

Twitter Privacy Policy 

LinkedIn Privacy Policy 

Google Privacy Policy 

External links:

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

A full list of the cookies we use is as the end of this document.

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People who use our services

We must hold the details of the people who have requested the service in order to provide it. However, we only use these details to provide the service the person has requested and for other closely related purposes. For example, we might use information about people who have requested a publication to carry out a survey to find out if they are happy with the level of service they received. When people do subscribe to our services, they can cancel their subscription at any time and are given an easy way of doing this. The legal basis for this processing is consent, unless a contract is in place between us, in which case the legal basis is the performance of a contract between you and us.

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Market Research

Taking part in one of our research studies means you consent to the terms set out below.

Phoenix MRC Limited is the data controller for the information you provide during a market research study unless otherwise stated. All information provided will only be used for the purpose of that project unless otherwise stated, for our internal quality control checks or to fulfil legal or regulatory requirements if necessary.

Collecting personal data

Participation in our research studies is entirely voluntary.

We collect and store a range of personal data for our research studies such as name, address, email, telephone and/or photographs. You may choose whether to share this personal data with us or not. In many instances, your contact details are given to us by the commissioner of the research study (e.g. a customer or employee list) and sometimes we purchase contact details from third party database or market research panel suppliers. Interviews are usually conducted by staff working directly for Phoenix MRC Limited, although sometimes we may use a sub-contractor.

We use Snap Online software to host online surveys. Their software may use a cookie on your computer to prevent multiple responses from the same computer or to help you return to the point you left. No personally identifiable information is held by us or Snap as a result of these cookies.

Using personal data

Personal data will only be kept or used by us for the purposes listed in our privacy policy.

We use the personal data we collect for market research purposes to help our clients improve their products, services or the way they conduct their business. The legal basis for this processing is consent unless our client has a legitimate interest to improve their products, services or the way they conduct their business. We will also use your personal data to complete quality control back checks. The legal basis for this processing is our legitimate interests, namely complying with sector standards and monitoring our research services, suppliers and fieldworkers.

Personal data shared with us by you may be kept in its identifiable form (so that you can be identified), or in an aggregated, anonymous form (so that you cannot be identified).

As per Market Research Society (MRS) guidelines and as part of ISO20252:2019 we ensure the protection of participant details and the anonymity of responses (unless permission is specifically given by each participant otherwise). This means that all responses will be treated confidentially and processed only for statistical purposes. In accordance with market research rules, your name and personal details will never be transmitted to any other person or company by us or as a result of your participation in our survey, unless you give us permission to do so.

Where a prize draw is used as part of the research, participant details are only used for the prize draw and then destroyed securely.

No marketing or sales follow-up results from you taking part in a survey unless we have previously received your express consent to such marketing or follow-up.

Sharing your personal data

If we provide a report to a third party (for example, whoever has commissioned the survey), then any personal data that you have shared with us will only be included in the report on an anonymous basis (so that you cannot be identified from the report or any of the data in it) unless we have previously requested your express consent to identify you and you have given that consent to us.

We may share your personal data with other third parties where this is necessary to enable those third parties to provide services to us, such as tasks that support us in providing market research services. In each such case, we will retain control of the use of your personal data and we will have a contract with the third party which protects your personal data against unauthorised use or disclosure and allows the third party to use the personal data only in accordance with our instructions.

We may also share your personal data with others if we are required to do so by law or in any other circumstances where the applicable regulations specifically permit us to do so in the absence of your prior consent.

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Job applicants and our current and former employees

Phoenix MRC Limited is the data controller for the information you provide during the recruitment process unless otherwise stated. All information provided will only be used for the purpose of progressing your application, to contact you about work, processing pay or to fulfil legal or regulatory requirements if necessary. Please refer to your Employee or Fieldworker Handbook for full information.

We will not share any of the information you provide during the recruitment processing or store any of your information outside the UK without informing you first.

The legal basis for this processing is necessary processing for us to comply with employment law, performance of a contract currently in place between us or because you have asked us consider entering into a contract with you.

How long will we keep your personal data?

For cookie retention periods, please see the Cookie detail table  at the end of this document.

For most market research studies, we will anonymise or pseudonymise personal data no more than 6 weeks after the end of fieldwork to allow quality processes including back checking interviews. After this time anonymous or pseudonymised data is stored either electronically or in hard copy form for 2 years. After this time it is securely destroyed.

Any personal data we hold relating to your employment with us or invoicing are kept for 7 years in accordance with HMRC requirements. After this time it is securely destroyed.

How secure is your personal data?

We are committed to maintaining the privacy and security of your personal information according to the terms outlined in this policy. As Company Partners of the Market Research Society (MRS) and ISO20252:2019 accredited, we have to comply with rigorous industry standards in relation to your privacy and the security of your personal information. To prevent unauthorized access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic and organisational procedures to safeguard and secure the information we collect from you whether online, in person or by telephone. The same standards apply to any sub-contractors we use.

Where do we process your personal data?

We will normally process and store your personal data within the UK. On occasion your personal data may be processed by staff working for us or one of our approved suppliers operating outside the UK. The same standards apply to any suppliers we use regardless of their location.

Please see the privacy policies for our regular data processing partners; Microsoft365 (UK servers), Snap Surveys (UK hosted servers only), Royal Mail, Dropbox , Hightail and Payroo (EU servers)/ Quickbooks.

We will let you know if we plan to process any of your personal information outside the UK with a processor other than regular data processors (listed above).

Your rights

You may at any time withdraw your consent to our processing your personal data. To do so, you should use the contact details below. Once your consent is withdrawn, we shall not process your personal data any further and will retain only the information we need to identify your withdrawn consent. If you have previously consented to us disclosing it to a third party (other than on an aggregated, anonymous basis), we may not be able to stop them continuing to process it.

If we are processing your data under the reason of legitimate interest, you can object to (i) the processing of some of your information based on our legitimate interests and (ii) receiving marketing messages from us after providing your express consent to receive them. In such cases, we will delete your personal information unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.

We would like to ensure that your personal data is accurate and up to date. If any information that you have provided to us changes (for example, if you change your email address) or if you want to restrict our use of or delete your personal information, please let us know. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

You have the right to access any personal data that we process relating to you. Please email  and include your name and clear instructions on what you require. If you require us to supply you with details of the personal information that we hold about you, then we will provide this information free of charge and we will provide this information to you within 30 days of your request unless the request is complex or is numerous requests. If this is the case we will inform you within 30 days of your request about the reason for the extension of time. If your request is manifestly unfounded or excessive we will provide an explanation for our refusal to respond.

If you are unhappy with the way in which we process your personal data or have any other complaint in relation to that processing, you are entitled to ask the Office of the Information Commissioner to review the matter. Details about your rights in relation to your personal data, and about how to contact the Office of the Information Commissioner are on their website at .


We may update this policy from time to time by publishing a new version on our website. If we make significant changes to this privacy policy we aim to notify you of these changes. Similarly, please keep us informed if your personal data changes during your relationship with us. It is important that the personal data we hold about you is accurate and current.

How To Contact Us:

Should you have other questions or concerns about these privacy policies, please contact us. 

Data Protection Officer, Whithorne House, London Road, Cheltenham, GL52 6UY

This privacy policy was updated 28 November 2023

Cookie details

CookieConsent1 yearStores the user's cookie consent state for the current domain
PHPSESSIDSessionPreserves user session state across page requests.
__utma2 YearsCollects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics.
__utmbSessionRegisters a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit.
__utmcSessionRegisters a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit.
__utmv6 monthsSaves user-defined tracking parameters for use in Google Analytics.
NID6 monthsRegisters a unique ID that identifies a returning user's device. The ID is used for targeted ads. (google maps)
cookieprefs1 yearStores the user’s cookie preferences for the current domain

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

(a) Chrome 

(b) Firefox 

(c) Opera 

(d) Internet Explorer 

(e) Safari 

(f) Edge