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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Understanding Attrition

  • Tourism Focus Groups

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • New Expert Information Product

  • Audience Development Plan

  • Broker Relationship Survey

  • Sports Facility Survey

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Website Development

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Strategic Brand Development

  • Brand Image Research

  • Visitor Survey

  • Plasterboard Packaging Research

  • Driving business growth

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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