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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Website Development

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Prototype Evaluation

  • Loyalty Scheme

  • Brand Development

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Affinities Partner

  • Comms testing alongside NPD

  • Visitor Survey

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Driving business growth

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Broker Relationship Survey

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Strategic Brand Development

  • New Expert Information Product

  • Understanding Attrition

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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