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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Audience Development Plan

  • Representative panel building

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Affinities Partner

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Website Development

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Visitor Survey

  • Brand Development

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Staff Surveys

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Sports Facility Survey

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Driving business growth

  • Strategic Brand Development

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Comms testing alongside NPD

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us