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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • New Expert Information Product

  • Staff Surveys

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Website Development

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Visitor Survey

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Brand Development

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Brand Image Research

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Driving business growth

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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