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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Driving business growth

  • Representative panel building

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Website Development

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Engaging adults back into education

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Visitor Survey

  • New Expert Information Product

  • Prototype Evaluation

  • Tourism Focus Groups

  • Staff Surveys

  • Developing marketing materials for new products

  • Brand Image Research

  • Brand Development

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us