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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Brand Development

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • New Expert Information Product

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Brand Image Research

  • Reader Satisfaction

  • Visitor Survey

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Driving business growth

  • Website Development

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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