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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • New Expert Information Product

  • Representative panel building

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Staff Surveys

  • Website Development

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Reader Satisfaction

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Driving business growth

  • Brand Development

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Visitor Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us