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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Representative panel building

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Brand Image Research

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Affinities Partner

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Website Development

  • Development of the Direct Offering

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Engaging adults back into education

  • Housing Scheme Test

  • New Expert Information Product

  • Prototype Evaluation

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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