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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Engaging adults back into education

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Audience Development Plan

  • Tourism Focus Groups

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Reader Satisfaction

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Loyalty Scheme

  • Sports Facility Survey

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Staff Surveys

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Brand Image Research

  • Understanding Attrition

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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