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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Audience Development Plan

  • Public Consultation - Waste

  • Representative panel building

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Visitor Survey

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Website Development

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Understanding Attrition

  • Revitalising Existing Brand

  • Affinities Partner

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Strategic Brand Development

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Brand Development

  • Product Development using Ethnography

  • Brand Image Research

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • New Expert Information Product

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us