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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Luxury In-store Display

  • Prototype Evaluation

  • Broker Relationship Survey

  • Website Development

  • Understanding Attrition

  • Housing Scheme Test

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Driving business growth

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Brand Development

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • New Expert Information Product

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us