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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Visitor Survey

  • Website Development

  • Reader Satisfaction

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Driving business growth

  • New Expert Information Product

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Brand Development

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Audience Development Plan

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Engaging adults back into education

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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