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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Global Advertising Campaign

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Sports Facility Survey

  • Website Development

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Brand Image Research

  • Loyalty Scheme

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Representative panel building

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Driving business growth

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Affinities Partner

  • Brand Development

  • Luxury In-store Display

  • Broker Relationship Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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