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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Loyalty Scheme

  • Staff Surveys

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Website Development

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Driving business growth

  • Comms testing alongside NPD

  • Visitor Survey

  • Affinities Partner

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Prototype Evaluation

  • Communication: New and existing financial products

  • New Expert Information Product

  • Public Consultation - Waste

  • Strategic Brand Development

  • Brand Image Research

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Representative panel building

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Brand Development

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us