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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • New Expert Information Product

  • Reader Satisfaction

  • Driving business growth

  • Affinities Partner

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Brand Image Research

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Brand Development

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Website Development

  • Communication: New and existing financial products

  • Representative panel building

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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