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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Reader Satisfaction

  • International Satisfaction & Development

  • Brand Image Research

  • Broker Relationship Survey

  • Brand Development

  • Development of the Direct Offering

  • New Expert Information Product

  • Loyalty Scheme

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Visitor Survey

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Sports Facility Survey

  • Website Development

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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