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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Luxury In-store Display

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Understanding Attrition

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Driving business growth

  • New Expert Information Product

  • International Satisfaction & Development

  • Engaging adults back into education

  • Brand Image Research

  • Understanding Local Business Needs

  • Website Development

  • Cathedral Visitor Survey

  • Brand Development

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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