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Comms & Ad  Research

Get the right messages to your customers. Hit the human truths.

Communicate with your customers on every level

You need to communicate with your customers on an emotional level as well as on a rational one. We take you to the heart of the communications' needs so they make a real contribution to advertising and communications development.

We conduct all stages of communications research from pre-concept testing & message development through to market effectiveness, tracking or dipstick comms testing to digital integration and social media analytics.

Case Studies

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Website Development

  • International Satisfaction & Development

  • Prototype Evaluation

  • Audience Development Plan

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Strategic Brand Development

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Luxury In-store Display

  • Driving business growth

  • Staff Surveys

  • Visitor Survey

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Representative panel building

  • Developing marketing materials for new products

  • Brand Development

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Affinities Partner

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us