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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Audience Development Plan

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Global Advertising Campaign

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Brand Development

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Trade-off Pricing Research

  • Affinities Partner

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Visitor Survey

  • Prototype Evaluation

  • Driving business growth

  • Brand Development & Product Screening

  • Brand Image Research

  • Website Development

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Cathedral Visitor Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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