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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Staff Surveys

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Website Development

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Housing Scheme Test

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Brand Image Research

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Representative panel building

  • Driving business growth

  • Strategic Brand Development

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Broker Relationship Survey

  • Brand Development

  • Understanding the use of Temporary Labour

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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