Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Brand Development

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Brand Image Research

  • Driving business growth

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Website Development

  • New Expert Information Product

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Housing Scheme Test

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us