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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Sports Facility Survey

  • Driving business growth

  • Engaging adults back into education

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Brand Development

  • Website Development

  • Audience Development Plan

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Visitor Survey

  • Staff Surveys

  • Cathedral Visitor Survey

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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