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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Representative panel building

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Sports Facility Survey

  • Brand Image Research

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • New Expert Information Product

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Engaging adults back into education

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Understanding Local Business Needs

  • Brand Development

  • Development of the Direct Offering

  • Visitor Survey

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Driving business growth

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Affinities Partner

  • Website Development

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us