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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Representative panel building

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Brand Development

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Affinities Partner

  • Loyalty Scheme

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Brand Image Research

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Website Development

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Prototype Evaluation

  • Audience Development Plan

  • Strategic Brand Development

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Visitor Survey

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Driving business growth

  • Sports Facility Survey

  • International Satisfaction & Development

  • New Expert Information Product

  • Understanding Attrition

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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