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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Understanding Attrition

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Brand Development

  • Mixed Media Advertising Analysis

  • Website Development

  • Staff Surveys

  • Visitor Survey

  • Compliance Mystery Shopping

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Driving business growth

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • New Expert Information Product

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Broker Relationship Survey

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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