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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Local Business Needs

  • Website Development

  • Plasterboard Packaging Research

  • Driving business growth

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Attrition

  • Brand Development

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • New Expert Information Product

  • Audience Development Plan

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Visitor Survey

  • Brand Image Research

  • Public Consultation - Waste

  • Staff Surveys

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Strategic Brand Development

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Prototype Evaluation

  • Global Advertising Campaign

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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