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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Brand Image Research

  • Website Development

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Staff Surveys

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Brand Development

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Strategic Brand Development

  • Visitor Survey

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Understanding Customer Pricing

  • New Expert Information Product

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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