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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Prototype Evaluation

  • International Satisfaction & Development

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Public Consultation - Waste

  • Understanding Attrition

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Brand Development

  • Representative panel building

  • Comms testing alongside NPD

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Website Development

  • Sports Facility Survey

  • Staff Surveys

  • Audience Development Plan

  • Driving business growth

  • Engaging adults back into education

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Brand Image Research

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Visitor Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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