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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Trade-off Pricing Research

  • Brand Image Research

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Housing Scheme Test

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Driving business growth

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Prototype Evaluation

  • Affinities Partner

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Reader Satisfaction

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Website Development

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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