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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development & Product Screening

  • Visitor Survey

  • Understanding Attrition

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • New Expert Information Product

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Representative panel building

  • Trade-off Pricing Research

  • Driving business growth

  • Tourism Focus Groups

  • Website Development

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Brand Development

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Broker Relationship Survey

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Understanding Local Business Needs

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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