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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Affinities Partner

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Driving business growth

  • Understanding Attrition

  • New Expert Information Product

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Website Development

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Representative panel building

  • Understanding Local Business Needs

  • Audience Development Plan

  • Broker Relationship Survey

  • Sports Facility Survey

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Brand Development

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Luxury In-store Display

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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