Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • International Satisfaction & Development

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Audience Development Plan

  • Housing Scheme Test

  • Public Consultation - Waste

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Visitor Survey

  • Driving business growth

  • Brand Development

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Website Development

  • Engaging adults back into education

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Staff Surveys

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us