Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Brand Development

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Development of the Direct Offering

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Website Development

  • Affinities Partner

  • Product Development using Ethnography

  • Driving business growth

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Representative panel building

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Staff Surveys

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Audience Development Plan

  • Visitor Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us