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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Website Development

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Luxury In-store Display

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Engaging adults back into education

  • New Expert Information Product

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Driving business growth

  • Visitor Survey

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Tourism Focus Groups

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Brand Development

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Strategic Brand Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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