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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Sports Facility Survey

  • Product Development using Ethnography

  • Reader Satisfaction

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Affinities Partner

  • Development of the Direct Offering

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Driving business growth

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Visitor Survey

  • Brand Image Research

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Website Development

  • Audience Development Plan

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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