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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Website Development

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Prototype Evaluation

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Representative panel building

  • New Expert Information Product

  • Understanding Attrition

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Brand Development

  • Compliance Mystery Shopping

  • Visitor Survey

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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