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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Compliance Mystery Shopping

  • Brand Image Research

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Representative panel building

  • Loyalty Scheme

  • International Satisfaction & Development

  • Driving business growth

  • Visitor Survey

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Staff Surveys

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Development of the Direct Offering

  • Brand Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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