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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Communication: New and existing financial products

  • New Expert Information Product

  • Understanding Customer Pricing

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Brand Development

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Driving business growth

  • Loyalty Scheme

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Website Development

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Audience Development Plan

  • Luxury In-store Display

  • Brand Development & Product Screening

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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