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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Affinities Partner

  • Driving business growth

  • Broker Relationship Survey

  • Audience Development Plan

  • Developing marketing materials for new products

  • Website Development

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Representative panel building

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Brand Development

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Loyalty Scheme

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • New Expert Information Product

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us