Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Loyalty Scheme

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Website Development

  • Sports Facility Survey

  • Brand Development

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Representative panel building

  • Engaging adults back into education

  • Affinities Partner

  • Driving business growth

  • Prototype Evaluation

  • Staff Surveys

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Broker Relationship Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us