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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Driving business growth

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Staff Surveys

  • International Satisfaction & Development

  • Brand Development

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Representative panel building

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Global Advertising Campaign

  • Prototype Evaluation

  • Tourism Focus Groups

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • New Expert Information Product

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Brand Image Research

  • Website Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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