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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Driving business growth

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Development of the Direct Offering

  • Brand Image Research

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Strategic Brand Development

  • Website Development

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Brand Development

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Trade-off Pricing Research

  • Staff Surveys

  • Revitalising Existing Brand

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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