Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Brand Image Research

  • International Satisfaction & Development

  • Website Development

  • Sports Facility Survey

  • Understanding Attrition

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Visitor Survey

  • Luxury In-store Display

  • Loyalty Scheme

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Driving business growth

  • Audience Development Plan

  • Affinities Partner

  • Strategic Brand Development

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Revitalising Existing Brand

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us