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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Compliance Mystery Shopping

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Website Development

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Brand Development

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Staff Surveys

  • Understanding Attrition

  • New Expert Information Product

  • Brand Image Research

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Representative panel building

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Reader Satisfaction

  • Audience Development Plan

  • Loyalty Scheme

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Prototype Evaluation

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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