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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Broker Relationship Survey

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Brand Development

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Driving business growth

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Reader Satisfaction

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Luxury In-store Display

  • Website Development

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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