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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Strategic Brand Development

  • Engaging adults back into education

  • Driving business growth

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Representative panel building

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Audience Development Plan

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Affinities Partner

  • Communication: New and existing financial products

  • Brand Image Research

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Website Development

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Brand Development

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Sports Facility Survey

  • Staff Surveys

  • Understanding the use of Temporary Labour

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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