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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Brand Development

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Prototype Evaluation

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Visitor Survey

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Audience Development Plan

  • Luxury In-store Display

  • Strategic Brand Development

  • Public Consultation - Waste

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Engaging adults back into education

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Representative panel building

  • Affinities Partner

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Staff Surveys

  • Driving business growth

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • New Expert Information Product

  • Reader Satisfaction

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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