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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • New Expert Information Product

  • Trade-off Pricing Research

  • Website Development

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Development of the Direct Offering

  • Representative panel building

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Strategic Brand Development

  • Sports Facility Survey

  • Product Development using Ethnography

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Brand Image Research

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Housing Scheme Test

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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