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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Image Research

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Visitor Survey

  • Trade-off Pricing Research

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding Attrition

  • Driving business growth

  • Brand Development

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Website Development

  • Staff Surveys

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Audience Development Plan

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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