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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Trade-off Pricing Research

  • Audience Development Plan

  • Understanding Attrition

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Brand Development

  • Prototype Evaluation

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Brand Image Research

  • Visitor Survey

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Website Development

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Driving business growth

  • Luxury In-store Display

  • Housing Scheme Test

  • Global Advertising Campaign

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Staff Surveys

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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