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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Strategic Brand Development

  • Audience Development Plan

  • Driving business growth

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Brand Image Research

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Luxury In-store Display

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Reader Satisfaction

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Staff Surveys

  • Brand Development

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Brand Development & Product Screening

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Representative panel building

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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