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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Affinities Partner

  • Loyalty Scheme

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Driving business growth

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Website Development

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Brand Development

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Engaging adults back into education

  • Sports Facility Survey

  • International Satisfaction & Development

  • Staff Surveys

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • New Expert Information Product

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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