Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Affinities Partner

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Loyalty Scheme

  • Public Consultation - Waste

  • Representative panel building

  • Brand Development

  • Brand Image Research

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Understanding Attrition

  • Luxury In-store Display

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Audience Development Plan

  • Engaging adults back into education

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Housing Scheme Test

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us