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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • New Expert Information Product

  • Driving business growth

  • Engaging adults back into education

  • Sports Facility Survey

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Loyalty Scheme

  • Development of the Direct Offering

  • Website Development

  • Visitor Survey

  • Understanding Attrition

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Representative panel building

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Staff Surveys

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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