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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Development of the Direct Offering

  • Understanding Attrition

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Brand Development

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Reader Satisfaction

  • Representative panel building

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Driving business growth

  • International Satisfaction & Development

  • Luxury In-store Display

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Broker Relationship Survey

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Visitor Survey

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Website Development

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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