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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Driving business growth

  • Developing marketing materials for new products

  • Brand Image Research

  • Website Development

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Loyalty Scheme

  • Audience Development Plan

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Staff Surveys

  • New Expert Information Product

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Affinities Partner

  • Strategic Brand Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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