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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Visitor Survey

  • Global Advertising Campaign

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Staff Surveys

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Brand Development

  • International Satisfaction & Development

  • Driving business growth

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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