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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Comms testing alongside NPD

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Visitor Survey

  • Development of the Direct Offering

  • Sports Facility Survey

  • Understanding Attrition

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Brand Development

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Representative panel building

  • Driving business growth

  • Strategic Brand Development

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Brand Image Research

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Website Development

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Tourism Focus Groups

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us