Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Staff Surveys

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • New Expert Information Product

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Visitor Survey

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Affinities Partner

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Brand Development

  • Website Development

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us