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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Affinities Partner

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Brand Image Research

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Prototype Evaluation

  • New Expert Information Product

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Driving business growth

  • Engaging adults back into education

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Competitor Mystery Shopping

  • Brand Development

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Website Development

  • Brand Development & Product Screening

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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