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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Representative panel building

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Staff Surveys

  • New Expert Information Product

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Visitor Survey

  • Website Development

  • Strategic Brand Development

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Brand Development

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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