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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Brand Development

  • Understanding Attrition

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Website Development

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Brand Image Research

  • Staff Surveys

  • Plasterboard Packaging Research

  • Representative panel building

  • Affinities Partner

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Loyalty Scheme

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us