Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Prototype Evaluation

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Website Development

  • Reader Satisfaction

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Brand Development

  • Loyalty Scheme

  • Global Advertising Campaign

  • Audience Development Plan

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Staff Surveys

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Affinities Partner

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us