Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Brand Development

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Website Development

  • Understanding Attrition

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Driving business growth

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Development of the Direct Offering

  • Brand Image Research

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Representative panel building

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Reader Satisfaction

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Audience Development Plan

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Engaging adults back into education

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us