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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Broker Relationship Survey

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Brand Development

  • Staff Surveys

  • Understanding Local Business Needs

  • New Expert Information Product

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Website Development

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Driving business growth

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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