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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Brand Development

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Comms testing alongside NPD

  • New Expert Information Product

  • Revitalising Existing Brand

  • Visitor Survey

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Broker Relationship Survey

  • Brand Image Research

  • Housing Scheme Test

  • Development of the Direct Offering

  • Staff Surveys

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Driving business growth

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Luxury In-store Display

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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