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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Visitor Survey

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Brand Development

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Website Development

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Staff Surveys

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • New Expert Information Product

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Engaging adults back into education

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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