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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Website Development

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Visitor Survey

  • Understanding Attrition

  • New Expert Information Product

  • Product Development using Ethnography

  • Staff Surveys

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • International Satisfaction & Development

  • Driving business growth

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Sports Facility Survey

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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