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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Driving business growth

  • Affinities Partner

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Brand Development

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Website Development

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Luxury In-store Display

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Tourism Focus Groups

  • Understanding Attrition

  • Visitor Survey

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Staff Surveys

  • Comms testing alongside NPD

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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