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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Staff Surveys

  • Brand Development & Product Screening

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Global Advertising Campaign

  • Audience Development Plan

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Broker Relationship Survey

  • Loyalty Scheme

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Brand Development

  • Product Development using Ethnography

  • New Expert Information Product

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Sports Facility Survey

  • Engaging adults back into education

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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