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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Audience Development Plan

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Affinities Partner

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Staff Surveys

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Brand Development

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Understanding Attrition

  • Visitor Survey

  • Engaging adults back into education

  • Prototype Evaluation

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Driving business growth

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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