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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Competitor Mystery Shopping

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Representative panel building

  • Development of the Direct Offering

  • Engaging adults back into education

  • Reader Satisfaction

  • Website Development

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Brand Development

  • Driving business growth

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • New Expert Information Product

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Brand Image Research

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Affinities Partner

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Product Development using Ethnography

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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