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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Communication: New and existing financial products

  • New Expert Information Product

  • Strategic Brand Development

  • Visitor Survey

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Website Development

  • Loyalty Scheme

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Brand Development

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Driving business growth

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Public Consultation - Waste

  • Brand Image Research

  • Representative panel building

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Understanding Attrition

  • Understanding Local Business Needs

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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