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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Brand Development

  • Engaging adults back into education

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Audience Development Plan

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Website Development

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Driving business growth

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Visitor Survey

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Understanding Attrition

  • Understanding Local Business Needs

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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