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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Driving business growth

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Prototype Evaluation

  • Understanding Attrition

  • Engaging adults back into education

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Staff Surveys

  • Brand Image Research

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Website Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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