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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Visitor Survey

  • Luxury In-store Display

  • Development of the Direct Offering

  • Driving business growth

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Prototype Evaluation

  • Audience Development Plan

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Image Research

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Affinities Partner

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Website Development

  • Brand Development

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us