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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Audience Development Plan

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Brand Image Research

  • Competitor Mystery Shopping

  • Brand Development

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Website Development

  • Driving business growth

  • Understanding Local Business Needs

  • Affinities Partner

  • Strategic Brand Development

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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