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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Staff Surveys

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • New Expert Information Product

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Representative panel building

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Brand Development

  • Driving business growth

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Affinities Partner

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Broker Relationship Survey

  • Website Development

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Strategic Brand Development

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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