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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Loyalty Scheme

  • Brand Development

  • International Competitor Mystery Shopping

  • Website Development

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Understanding Attrition

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Luxury In-store Display

  • Engaging adults back into education

  • Visitor Survey

  • Driving business growth

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Plasterboard Packaging Research

  • Affinities Partner

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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