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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Website Development

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Understanding Attrition

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Staff Surveys

  • New Expert Information Product

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Reader Satisfaction

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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