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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Brand Development

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Website Development

  • Broker Relationship Survey

  • Sports Facility Survey

  • Driving business growth

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Understanding Attrition

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • New Expert Information Product

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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