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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Local Business Needs

  • Driving business growth

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Sports Facility Survey

  • Affinities Partner

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Prototype Evaluation

  • Staff Surveys

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Brand Development

  • Public Consultation - Waste

  • Housing Scheme Test

  • Reader Satisfaction

  • Understanding Attrition

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Audience Development Plan

  • Visitor Survey

  • Brand Development & Product Screening

  • Tourism Focus Groups

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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