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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Revitalising Existing Brand

  • Driving business growth

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Affinities Partner

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Website Development

  • Brand Development

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Audience Development Plan

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Luxury In-store Display

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Representative panel building

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Strategic Brand Development

  • Reader Satisfaction

  • Brand Image Research

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us