Skip navigation


It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Driving business growth

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Brand Development

  • Brand Image Research

  • Housing Scheme Test

  • Reader Satisfaction

  • Understanding Attrition

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Visitor Survey

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • New Expert Information Product

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us