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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Engaging adults back into education

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Brand Development

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Brand Image Research

  • Reader Satisfaction

  • Website Development

  • Visitor Survey

  • Understanding Attrition

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Affinities Partner

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Staff Surveys

  • Tourism Focus Groups

  • Driving business growth

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us