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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Development

  • Engaging adults back into education

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Audience Development Plan

  • Tourism Focus Groups

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Website Development

  • Understanding Attrition

  • Trade-off Pricing Research

  • Affinities Partner

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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