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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Engaging adults back into education

  • Understanding Attrition

  • Website Development

  • Audience Development Plan

  • New Expert Information Product

  • Reader Satisfaction

  • Brand Development

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Staff Surveys

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Visitor Survey

  • Brand Image Research

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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