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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Understanding Attrition

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Brand Development

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Audience Development Plan

  • Driving business growth

  • New Expert Information Product

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Public Consultation - Waste

  • Visitor Survey

  • Reader Satisfaction

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Strategic Brand Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us