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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Reader Satisfaction

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Sports Facility Survey

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Website Development

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Understanding Attrition

  • Brand Image Research

  • Development of the Direct Offering

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Prototype Evaluation

  • International Satisfaction & Development

  • Visitor Survey

  • Brand Development

  • Luxury In-store Display

  • Driving business growth

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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