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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Housing Scheme Test

  • Luxury In-store Display

  • Strategic Brand Development

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Driving business growth

  • Staff Surveys

  • Public Consultation - Council Tax

  • Brand Image Research

  • Affinities Partner

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Website Development

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Reader Satisfaction

  • International Satisfaction & Development

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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