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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Driving business growth

  • Understanding Local Business Needs

  • Visitor Survey

  • Strategic Brand Development

  • Loyalty Scheme

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Understanding Attrition

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • New Expert Information Product

  • Website Development

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Brand Development

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Affinities Partner

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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