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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • New Expert Information Product

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Brand Image Research

  • Engaging adults back into education

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Website Development

  • Brand Development

  • Broker Relationship Survey

  • Visitor Survey

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Affinities Partner

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Staff Surveys

  • Public Consultation - Council Tax

  • Audience Development Plan

  • International Satisfaction & Development

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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