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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Luxury In-store Display

  • Brand Development

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Website Development

  • Reader Satisfaction

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Driving business growth

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Brand Image Research

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Broker Relationship Survey

  • Affinities Partner

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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