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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Affinities Partner

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Website Development

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Visitor Survey

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Driving business growth

  • Product Development using Ethnography

  • Sports Facility Survey

  • Brand Image Research

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Loyalty Scheme

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding Attrition

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • New Expert Information Product

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Staff Surveys

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us