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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Brand Development

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Affinities Partner

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Tourism Focus Groups

  • New Expert Information Product

  • Staff Surveys

  • Understanding Customer Pricing

  • Website Development

  • Driving business growth

  • Reader Satisfaction

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Visitor Survey

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Housing Scheme Test

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us