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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Driving business growth

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Website Development

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Affinities Partner

  • Audience Development Plan

  • Development of the Direct Offering

  • Representative panel building

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Visitor Survey

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Brand Development

  • Reader Satisfaction

  • Engaging adults back into education

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us