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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Driving business growth

  • Revitalising Existing Brand

  • Website Development

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • New Expert Information Product

  • Loyalty Scheme

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Brand Development

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Affinities Partner

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Brand Image Research

  • Representative panel building

  • Tourism Focus Groups

  • Luxury In-store Display

  • Reader Satisfaction

  • Sports Facility Survey

  • Brand Development & Product Screening

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us