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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Audience Development Plan

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Website Development

  • Brand Image Research

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Strategic Brand Development

  • Staff Surveys

  • Affinities Partner

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • International Satisfaction & Development

  • Visitor Survey

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us