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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Brand Development

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Driving business growth

  • Brand Image Research

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Sports Facility Survey

  • Prototype Evaluation

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Affinities Partner

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Audience Development Plan

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Understanding Attrition

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Visitor Survey

  • Website Development

  • Luxury In-store Display

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us