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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Loyalty Scheme

  • Global Advertising Campaign

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Brand Development

  • Representative panel building

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • New Expert Information Product

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Staff Surveys

  • Understanding Customer Pricing

  • Website Development

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us