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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Brand Development

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Staff Surveys

  • Cathedral Visitor Survey

  • Brand Image Research

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Reader Satisfaction

  • Affinities Partner

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Website Development

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Audience Development Plan

  • Product Development using Ethnography

  • Driving business growth

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Strategic Brand Development

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Understanding Attrition

  • Communication: New and existing financial products

  • Visitor Survey

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us