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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Engaging adults back into education

  • Comms testing alongside NPD

  • New Expert Information Product

  • Representative panel building

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Housing Scheme Test

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Brand Development

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Website Development

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Brand Image Research

  • Understanding Local Business Needs

  • Communication: New and existing financial products

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us