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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Brand Development

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • International Satisfaction & Development

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Broker Relationship Survey

  • New Expert Information Product

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Representative panel building

  • Staff Surveys

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Driving business growth

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Affinities Partner

  • Understanding Attrition

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us