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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Prototype Evaluation

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Housing Scheme Test

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Audience Development Plan

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Understanding Attrition

  • Brand Development

  • Website Development

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Visitor Survey

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Luxury In-store Display

  • Driving business growth

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Representative panel building

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us