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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Luxury In-store Display

  • Website Development

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Housing Scheme Test

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Sports Facility Survey

  • Driving business growth

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Audience Development Plan

  • Brand Development

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us