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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Luxury In-store Display

  • Driving business growth

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Website Development

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Brand Image Research

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Understanding Attrition

  • Brand Development & Product Screening

  • New Expert Information Product

  • Reader Satisfaction

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Visitor Survey

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Staff Surveys

  • Product Development using Ethnography

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us