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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Brand Development

  • Understanding Local Business Needs

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Global Advertising Campaign

  • Website Development

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Engaging adults back into education

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Driving business growth

  • Strategic Brand Development

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Housing Scheme Test

  • Public Consultation - Waste

  • Affinities Partner

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us