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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Affinities Partner

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • New Expert Information Product

  • Strategic Brand Development

  • Audience Development Plan

  • International Satisfaction & Development

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Communication: New and existing financial products

  • Visitor Survey

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Website Development

  • Public Consultation - Waste

  • Brand Development

  • Luxury In-store Display

  • Housing Scheme Test

  • Representative panel building

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Staff Surveys

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us