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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Representative panel building

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Brand Image Research

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Brand Development

  • Sports Facility Survey

  • Tourism Focus Groups

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Visitor Survey

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Reader Satisfaction

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Website Development

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us