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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Product Development using Ethnography

  • Affinities Partner

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Driving business growth

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • New Expert Information Product

  • Trade-off Pricing Research

  • Brand Development

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Loyalty Scheme

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Website Development

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Staff Surveys

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Sports Facility Survey

  • Understanding Attrition

  • Broker Relationship Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us