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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Website Development

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Affinities Partner

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us