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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Website Development

  • Help Desk Mystery Shopping

  • Representative panel building

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Housing Scheme Test

  • Engaging adults back into education

  • International Satisfaction & Development

  • Loyalty Scheme

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • New Expert Information Product

  • Public Consultation - Waste

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Brand Development

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Driving business growth

  • Sports Facility Survey

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us