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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Affinities Partner

  • Representative panel building

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Brand Development

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Staff Surveys

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Website Development

  • Loyalty Scheme

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Driving business growth

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Brand Image Research

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • New Expert Information Product

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us