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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Sports Facility Survey

  • Audience Development Plan

  • Brand Image Research

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Visitor Survey

  • Staff Surveys

  • Website Development

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Understanding Attrition

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • New Expert Information Product

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Luxury In-store Display

  • Driving business growth

  • Global Advertising Campaign

  • International Satisfaction & Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us