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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Staff Surveys

  • International Satisfaction & Development

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Understanding Attrition

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Website Development

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Brand Development

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Representative panel building

  • Broker Relationship Survey

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Affinities Partner

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Brand Image Research

  • Driving business growth

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Housing Scheme Test

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us