Skip navigation

Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Representative panel building

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Brand Development

  • Audience Development Plan

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Public Consultation - Waste

  • Affinities Partner

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Sports Facility Survey

  • Loyalty Scheme

  • Brand Image Research

  • Website Development

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Housing Scheme Test

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Engaging adults back into education

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us