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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Cathedral Visitor Survey

  • Driving business growth

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Sports Facility Survey

  • Representative panel building

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Brand Image Research

  • Staff Surveys

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Brand Development

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Visitor Survey

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Loyalty Scheme

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Public Consultation - Waste

  • Luxury In-store Display

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Website Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us