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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Staff Surveys

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Driving business growth

  • Website Development

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Brand Image Research

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Sports Facility Survey

  • Luxury In-store Display

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Brand Development

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Visitor Survey

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us