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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Staff Surveys

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Prototype Evaluation

  • Website Development

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Audience Development Plan

  • Strategic Brand Development

  • Driving business growth

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Affinities Partner

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Visitor Survey

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Representative panel building

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Luxury In-store Display

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us