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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Engaging adults back into education

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Loyalty Scheme

  • Prototype Evaluation

  • Housing Scheme Test

  • Brand Development

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Visitor Survey

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Website Development

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us