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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Driving business growth

  • Public Consultation - Waste

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Broker Relationship Survey

  • Website Development

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Understanding Attrition

  • New Expert Information Product

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Brand Development

  • Visitor Survey

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Representative panel building

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Brand Image Research

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Audience Development Plan

  • Compliance Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us