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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Reader Satisfaction

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Website Development

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Brand Development

  • Public Consultation - Council Tax

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Staff Surveys

  • Visitor Survey

  • Strategic Brand Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us