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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Website Development

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Visitor Survey

  • Engaging adults back into education

  • Brand Development

  • Public Consultation - Waste

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Affinities Partner

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Staff Surveys

  • Driving business growth

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us