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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Staff Surveys

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Representative panel building

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Visitor Survey

  • Prototype Evaluation

  • Broker Relationship Survey

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Driving business growth

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Engaging adults back into education

  • Luxury In-store Display

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us