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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Website Development

  • Tourism Focus Groups

  • Strategic Brand Development

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Sports Facility Survey

  • Reader Satisfaction

  • Prototype Evaluation

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Affinities Partner

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • New Expert Information Product

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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