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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Website Development

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Luxury In-store Display

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Brand Development

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Driving business growth

  • Affinities Partner

  • Audience Development Plan

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us