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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development & Product Screening

  • Visitor Survey

  • Audience Development Plan

  • Public Consultation - Waste

  • Representative panel building

  • New Expert Information Product

  • Loyalty Scheme

  • Sports Facility Survey

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Strategic Brand Development

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Development of the Direct Offering

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Affinities Partner

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Staff Surveys

  • Brand Image Research

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Website Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us