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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Brand Development

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Driving business growth

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Understanding Attrition

  • Luxury In-store Display

  • Affinities Partner

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Representative panel building

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Brand Image Research

  • Prototype Evaluation

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Website Development

  • Brand Development & Product Screening

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us