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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Staff Surveys

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Brand Development

  • Plasterboard Packaging Research

  • Driving business growth

  • Comms testing alongside NPD

  • Visitor Survey

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Housing Scheme Test

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Reader Satisfaction

  • Prototype Evaluation

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Brand Image Research

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Website Development

  • Brand Development & Product Screening

  • Representative panel building

  • Product Development using Ethnography

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Tourism Focus Groups

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us