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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Prototype Evaluation

  • Housing Scheme Test

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Audience Development Plan

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Website Development

  • Public Consultation - Waste

  • Visitor Survey

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Staff Surveys

  • Compliance Mystery Shopping

  • Affinities Partner

  • Understanding Attrition

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Brand Development

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Understanding Customer Pricing

  • Representative panel building

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us