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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Luxury In-store Display

  • Tourism Focus Groups

  • Driving business growth

  • Brand Development

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Audience Development Plan

  • Prototype Evaluation

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Affinities Partner

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Staff Surveys

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • New Expert Information Product

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Brand Image Research

  • Visitor Survey

  • Loyalty Scheme

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us