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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Affinities Partner

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • New Expert Information Product

  • Revitalising Existing Brand

  • Visitor Survey

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Understanding Attrition

  • Staff Surveys

  • Broker Relationship Survey

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Website Development

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us