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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Sports Facility Survey

  • Staff Surveys

  • Website Development

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Engaging adults back into education

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Audience Development Plan

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Brand Development

  • Development of the Direct Offering

  • Visitor Survey

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Representative panel building

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Housing Scheme Test

  • Prototype Evaluation

  • Product Development using Ethnography

  • Trade-off Pricing Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us