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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Brand Image Research

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Affinities Partner

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Representative panel building

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Visitor Survey

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Revitalising Existing Brand

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Brand Development

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Engaging adults back into education

  • Staff Surveys

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us