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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Loyalty Scheme

  • Housing Scheme Test

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Brand Development

  • Staff Surveys

  • Affinities Partner

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Strategic Brand Development

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • New Expert Information Product

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Website Development

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Driving business growth

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Brand Image Research

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us