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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Reader Satisfaction

  • Driving business growth

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Audience Development Plan

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Website Development

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Staff Surveys

  • Global Advertising Campaign

  • Prototype Evaluation

  • Engaging adults back into education

  • International Satisfaction & Development

  • Compliance Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us