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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Audience Development Plan

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Website Development

  • Driving business growth

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Brand Development

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Affinities Partner

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Luxury In-store Display

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Brand Image Research

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Prototype Evaluation

  • Staff Surveys

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Representative panel building

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us