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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Brand Development

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Audience Development Plan

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Brand Image Research

  • Prototype Evaluation

  • Tourism Focus Groups

  • Affinities Partner

  • Website Development

  • New Expert Information Product

  • Global Advertising Campaign

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Visitor Survey

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Understanding Attrition

  • Luxury In-store Display

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us