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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Product Development using Ethnography

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Website Development

  • Affinities Partner

  • Brand Image Research

  • Loyalty Scheme

  • Luxury In-store Display

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Audience Development Plan

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Brand Development

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Reader Satisfaction

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us