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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Competitor Mystery Shopping

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Broker Relationship Survey

  • Website Development

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Brand Image Research

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Brand Development

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Affinities Partner

  • Sports Facility Survey

  • Driving business growth

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us