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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Customer Pricing

  • New Expert Information Product

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Housing Scheme Test

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Website Development

  • Luxury In-store Display

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Representative panel building

  • Affinities Partner

  • Revitalising Existing Brand

  • Staff Surveys

  • International Satisfaction & Development

  • Audience Development Plan

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Brand Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us