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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Representative panel building

  • Staff Surveys

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Global Advertising Campaign

  • Luxury In-store Display

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Website Development

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Affinities Partner

  • Driving business growth

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Visitor Survey

  • Development of the Direct Offering

  • Strategic Brand Development

  • Brand Image Research

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Audience Development Plan

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us