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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Adult Home Care Tracking Product Development

  • Representative panel building

  • Website Development

  • Brand Image Research

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Luxury In-store Display

  • Understanding Attrition

  • Driving business growth

  • Reader Satisfaction

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Brand Development

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Audience Development Plan

  • Visitor Survey

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Affinities Partner

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us