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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Audience Development Plan

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Brand Development

  • Luxury In-store Display

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Affinities Partner

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Global Advertising Campaign

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Website Development

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Brand Image Research

  • Visitor Survey

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Housing Scheme Test

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us