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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Brand Image Research

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Loyalty Scheme

  • Affinities Partner

  • Driving business growth

  • Luxury In-store Display

  • Visitor Survey

  • Strategic Brand Development

  • Understanding Attrition

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Brand Development

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Housing Scheme Test

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Website Development

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Engaging adults back into education

  • New Expert Information Product

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Representative panel building

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us