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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Engaging adults back into education

  • Brand Development

  • Loyalty Scheme

  • Strategic Brand Development

  • Visitor Survey

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Luxury In-store Display

  • Staff Surveys

  • Understanding Attrition

  • Audience Development Plan

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Website Development

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Tourism Focus Groups

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us