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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Loyalty Scheme

  • New Expert Information Product

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Luxury In-store Display

  • Representative panel building

  • Sports Facility Survey

  • Staff Surveys

  • Brand Image Research

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Website Development

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Visitor Survey

  • Developing marketing materials for new products

  • Affinities Partner

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Plasterboard Packaging Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us