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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Brand Image Research

  • Trade-off Pricing Research

  • Staff Surveys

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Reader Satisfaction

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Website Development

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Brand Development

  • New Expert Information Product

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Loyalty Scheme

  • Visitor Survey

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Housing Scheme Test

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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