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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Website Development

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Representative panel building

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Affinities Partner

  • Staff Surveys

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Understanding Attrition

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Brand Image Research

  • Plasterboard Packaging Research

  • Driving business growth

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us