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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Brand Image Research

  • Audience Development Plan

  • Engaging adults back into education

  • Broker Relationship Survey

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Loyalty Scheme

  • Understanding Local Business Needs

  • New Expert Information Product

  • Representative panel building

  • International Competitor Mystery Shopping

  • Website Development

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Understanding Attrition

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Staff Surveys

  • Housing Scheme Test

  • Reader Satisfaction

  • Prototype Evaluation

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Affinities Partner

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us