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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Development of the Direct Offering

  • Understanding Attrition

  • Affinities Partner

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Visitor Survey

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Brand Image Research

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Public Consultation - Council Tax

  • Website Development

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Sports Facility Survey

  • Broker Relationship Survey

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Housing Scheme Test

  • Product Development using Ethnography

  • Reader Satisfaction

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Driving business growth

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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