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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Website Development

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • New Expert Information Product

  • Brand Image Research

  • Housing Scheme Test

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Visitor Survey

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Audience Development Plan

  • Staff Surveys

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Affinities Partner

  • Understanding Attrition

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Brand Development

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us