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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Staff Surveys

  • Understanding Attrition

  • Website Development

  • Driving business growth

  • Developing marketing materials for new products

  • Brand Image Research

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Prototype Evaluation

  • Affinities Partner

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Public Consultation - Waste

  • Housing Scheme Test

  • New Expert Information Product

  • Brand Development

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us