Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Brand Development

  • Understanding Local Business Needs

  • Understanding Attrition

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Brand Image Research

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Audience Development Plan

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Representative panel building

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Visitor Survey

  • Developing marketing materials for new products

  • New Expert Information Product

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Driving business growth

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Loyalty Scheme

  • Staff Surveys

  • Revitalising Existing Brand

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us