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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Brand Image Research

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Driving business growth

  • Housing Scheme Test

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Representative panel building

  • Reader Satisfaction

  • Brand Development

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Engaging adults back into education

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Staff Surveys

  • Product Development using Ethnography

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Affinities Partner

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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