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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Engaging adults back into education

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Affinities Partner

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Loyalty Scheme

  • Brand Development

  • New Expert Information Product

  • Website Development

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Attrition

  • Tourism Focus Groups

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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