Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Strategic Brand Development

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Visitor Survey

  • Driving business growth

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Staff Surveys

  • Product Development using Ethnography

  • Brand Development

  • Brand Image Research

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Prototype Evaluation

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Website Development

  • Affinities Partner

  • Communication: New and existing financial products

  • Audience Development Plan

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us