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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Engaging adults back into education

  • Driving business growth

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Brand Image Research

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Visitor Survey

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Website Development

  • Broker Relationship Survey

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Loyalty Scheme

  • Development of the Direct Offering

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Representative panel building

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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