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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Understanding Attrition

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Representative panel building

  • Website Development

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Driving business growth

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Plasterboard Packaging Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us