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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Staff Surveys

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Driving business growth

  • New Expert Information Product

  • Understanding Customer Pricing

  • Brand Image Research

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Visitor Survey

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Website Development

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Audience Development Plan

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Brand Development

  • Tourism Focus Groups

  • Sports Facility Survey

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us