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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Reader Satisfaction

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • New Expert Information Product

  • Visitor Survey

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Brand Development

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Website Development

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Strategic Brand Development

  • Affinities Partner

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us