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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Global Advertising Campaign

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Loyalty Scheme

  • Tourism Focus Groups

  • Staff Surveys

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Understanding Attrition

  • Reader Satisfaction

  • Product Development using Ethnography

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Driving business growth

  • Understanding Customer Pricing

  • Visitor Survey

  • Brand Development

  • Audience Development Plan

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • International Satisfaction & Development

  • Luxury In-store Display

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Plasterboard Packaging Research

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us