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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Staff Surveys

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Brand Development

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Affinities Partner

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Brand Image Research

  • Engaging adults back into education

  • International Satisfaction & Development

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Representative panel building

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Driving business growth

  • Comms testing alongside NPD

  • Website Development

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us