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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Comms testing alongside NPD

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • New Expert Information Product

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Audience Development Plan

  • Housing Scheme Test

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Brand Development

  • Driving business growth

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Website Development

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us