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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Visitor Survey

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • New Expert Information Product

  • Representative panel building

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Affinities Partner

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Website Development

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Strategic Brand Development

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us