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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • New Expert Information Product

  • Sports Facility Survey

  • Audience Development Plan

  • Engaging adults back into education

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Brand Image Research

  • Luxury In-store Display

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Tourism Focus Groups

  • Website Development

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Housing Scheme Test

  • Representative panel building

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Staff Surveys

  • Brand Development

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Understanding Customer Pricing

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us