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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Understanding Customer Pricing

  • Website Development

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Staff Surveys

  • New Expert Information Product

  • Brand Image Research

  • Luxury In-store Display

  • Visitor Survey

  • Strategic Brand Development

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Sports Facility Survey

  • Driving business growth

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Audience Development Plan

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Brand Development

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Prototype Evaluation

  • Product Development using Ethnography

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us