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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Product Development using Ethnography

  • Audience Development Plan

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Affinities Partner

  • Luxury In-store Display

  • Visitor Survey

  • Brand Image Research

  • Broker Relationship Survey

  • Engaging adults back into education

  • Global Advertising Campaign

  • Driving business growth

  • Reader Satisfaction

  • Representative panel building

  • Brand Development

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us