Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Representative panel building

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Visitor Survey

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Website Development

  • Brand Development

  • Understanding Local Business Needs

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Affinities Partner

  • New Expert Information Product

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Understanding Attrition

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Brand Image Research

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Prototype Evaluation

  • Engaging adults back into education

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us