Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Loyalty Scheme

  • Brand Development

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • New Expert Information Product

  • Sports Facility Survey

  • Prototype Evaluation

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Housing Scheme Test

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Public Consultation - Waste

  • Reader Satisfaction

  • Driving business growth

  • Visitor Survey

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Representative panel building

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Brand Image Research

  • Help Desk Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us