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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Loyalty Scheme

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Staff Surveys

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Visitor Survey

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Tourism Focus Groups

  • Engaging adults back into education

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Product Development using Ethnography

  • New Expert Information Product

  • Affinities Partner

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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