Learn about some of the people that make up Phoenix MRC Ltd.
Take a peak at some of our team
Susan founded Phoenix MRC in 1994 to fulfil an ethos of marketing and research â€“ a passion for high quality, fit-for-purpose market research and a belief in the enabling role of the agency through delivering service as promised on time and on budget.
Although originally from the USA where Susan completed her first degree at Bryn Mawr, she has lived in the UK all her adult life, having completed a doctorate in experimental psychology at Oxford University. Work in marketing started first at the iconic Schlackmanâ€™s, then AC Nielson and then as founding partner in Consumer Profile Research, finally going on to form Phoenix MRC with very clear ideas about the sort of consultancy she wanted to create.
Susan's experience is broad â€“ spanning public and private sectors, major insurance companies, banks, building societies and household names in food, drinks, clothing, high street retailers, well known management consultancies and international advertising agencies, amongst others. Key areas of expertise are in creative, market-oriented project design, analysis and market insight, modelling for brand and price positioning, branding and communications. Dr Susan Owen is a certified member of the MRS (Membership Number 2001653).
Samantha has been in marketing for two decades, the past 19 years at Phoenix MRC. She has gained considerable experience in this time of conducting a wide range of consumer and B2B projects using the full range of quantitative and qualitative research techniques both in the UK and internationally. In 2014 Samantha completed a degree in Computing with Psychological Studies with The Open University. She is a Market Research Society member (Membership Number 2168922).
In 2008 Esther completed a degree in Marketing from Aston University, including a yearâ€™s placement at WDG Research Ltd. She joined the team at Phoenix MRC fresh from completing her degree, where she gained the MRS Advanced Certificate in Market and Social Research Practice. She is an MRS member (Membership Number 2176799).
Esther has been involved in mystery shopping, customer satisfaction, advertising tracking, staff surveys and NPD for both B2B and consumer research. She now manages our fieldwork including our FieldForce interviewers and mystery shoppers as well as leading Phoenix MRC in monitoring and implementing quality procedures throughout all aspects of our work.