Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Driving business growth

  • Understanding Local Business Needs

  • Brand Development

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Website Development

  • Loyalty Scheme

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Trade-off Pricing Research

  • Brand Image Research

  • Development of the Direct Offering

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Luxury In-store Display

  • Staff Surveys

  • Sports Facility Survey

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • New Expert Information Product

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us