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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Sports Facility Survey

  • Driving business growth

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Website Development

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Reader Satisfaction

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Brand Image Research

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Visitor Survey

  • Audience Development Plan

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us