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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Global Advertising Campaign

  • Housing Scheme Test

  • Staff Surveys

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Brand Image Research

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Audience Development Plan

  • Sports Facility Survey

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Affinities Partner

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Loyalty Scheme

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Website Development

  • Public Consultation - Council Tax

  • Driving business growth

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Brand Development

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us