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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • New Expert Information Product

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Strategic Brand Development

  • Brand Image Research

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Brand Development

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Representative panel building

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Website Development

  • Communication: New and existing financial products

  • Audience Development Plan

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Engaging adults back into education

  • Loyalty Scheme

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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