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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Audience Development Plan

  • Loyalty Scheme

  • Brand Image Research

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Website Development

  • Comms testing alongside NPD

  • Representative panel building

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Engaging adults back into education

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Product Development using Ethnography

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Staff Surveys

  • Revitalising Existing Brand

  • Driving business growth

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Brand Development

  • Prototype Evaluation

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Housing Scheme Test

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us