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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Affinities Partner

  • Website Development

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Reader Satisfaction

  • Product Development using Ethnography

  • Brand Development

  • Understanding Local Business Needs

  • Staff Surveys

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Luxury In-store Display

  • Engaging adults back into education

  • New Expert Information Product

  • International Satisfaction & Development

  • Driving business growth

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Visitor Survey

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Brand Image Research

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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