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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Website Development

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Sports Facility Survey

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Strategic Brand Development

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Driving business growth

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Loyalty Scheme

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Brand Development

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us