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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Housing Scheme Test

  • Understanding Attrition

  • Brand Development

  • Audience Development Plan

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Representative panel building

  • Driving business growth

  • Public Consultation - Waste

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Brand Image Research

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Affinities Partner

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Website Development

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Loyalty Scheme

  • Staff Surveys

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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