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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Affinities Partner

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Brand Development

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Representative panel building

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • New Expert Information Product

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Understanding Attrition

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Audience Development Plan

  • Website Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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