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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Brand Image Research

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Website Development

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Housing Scheme Test

  • Luxury In-store Display

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Tourism Focus Groups

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Driving business growth

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • New Expert Information Product

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Broker Relationship Survey

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us