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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Visitor Survey

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Website Development

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Engaging adults back into education

  • Understanding Attrition

  • Luxury In-store Display

  • Housing Scheme Test

  • Brand Development

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Sports Facility Survey

  • Brand Image Research

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • New Expert Information Product

  • Compliance Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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