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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Driving business growth

  • Prototype Evaluation

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Engaging adults back into education

  • International Satisfaction & Development

  • Loyalty Scheme

  • Audience Development Plan

  • Website Development

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Brand Development

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Sports Facility Survey

  • Product Development using Ethnography

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Staff Surveys

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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