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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Representative panel building

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Website Development

  • Audience Development Plan

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Staff Surveys

  • Developing marketing materials for new products

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Trade-off Pricing Research

  • Loyalty Scheme

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Brand Development

  • Engaging adults back into education

  • Understanding Attrition

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Prototype Evaluation

  • New Expert Information Product

  • Housing Scheme Test

  • Strategic Brand Development

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us