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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Reader Satisfaction

  • Affinities Partner

  • Brand Image Research

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Prototype Evaluation

  • Driving business growth

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Engaging adults back into education

  • Brand Development

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Visitor Survey

  • Global Advertising Campaign

  • Staff Surveys

  • Website Development

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • New Expert Information Product

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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