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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Visitor Survey

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Engaging adults back into education

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Brand Development

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Representative panel building

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Staff Surveys

  • Luxury In-store Display

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Website Development

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Affinities Partner

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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