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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Strategic Brand Development

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Affinities Partner

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • New Expert Information Product

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Representative panel building

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Brand Development

  • Website Development

  • Driving business growth

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Broker Relationship Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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